Apple has raised prices for Mac computers, iPad tablets, and home devices from $100 to $300. The reason was an unprecedented shortage of memory and storage chips, caused by explosive demand from data centers for AI tasks. The scale of appreciation, which exceeded market expectations, caused the company’s stock to fall by 5% at the start of trading.

Despite the backlash from investors, Wedbush analyst Deng Ives maintained an optimistic forecast for the $400 target price paper. The expert believes that Apple can successfully pass on increased premium consumer spending without significant customer churn due to high audience loyalty.

Apple is taking strategic steps to protect its profitability, and a recent partnership with Intel will help corporations diversify their supply chains. With plans to invest about $600 billion in manufacturing in the US, the company is reallocating semiconductor capacity as it prepares for a multi-year cycle of technological upgrades for artificial intelligence.