In the first week since the launch of US direct stock trading on Binance, assets under management reached $400 million. More than 80% of trade turnover was generated by users from developing countries, the platform representatives reported.

The service, which was acquired in early June, provides users with direct ownership of securities (as opposed to tokenized copies). Holding more than 7,000 shares and a US ETF is provided by the regulated clearing broker Alpaca Securities. Settlements are made in stablecoins (USDT, USDC), the minimum deal amount is $5, and trades are conducted around the clock five days a week.

According to the exchange, about one in ten product page visitors registered and 64% of those who registered made at least one deal. Binance notes that the platform reduces associated costs by at least ten times compared to the traditional route (bank transfers, currency conversion, deposits from $500 to $10,000).

The low threshold of entry was reflected in the structure of transactions: almost 40% of transactions per week did not exceed $100, about 25% of clients were younger than 25 years old, and about 70% held papers rather than actively trading. Traders have opened positions on more than 1,100 instruments, of which 124 have exceeded $100,000 in turnover.

Demand shifted to technology, with IT accounting for 57% of transactions and semiconductors and equipment accounting for about 44% of inflows. The market leaders are NVDA, GOOGL and MRVL.

The launch is embedded in Binance’s strategy to create a financial superapp. Analysts estimate the number of brokerage accounts worldwide to be around 700 million (11% of the adult population), which is comparable to the number of crypto owners. By 2031, Binance Research predicts that crypto mining could bring up to 300 million new users and about $2 trillion of capital into global equity markets.