MARA Holdings invests $600 million in data centers for AI and mining

7/12/2026, 09:00 AMЕвгения Слив

The largest American mining company MARA Holdings continues its aggressive business diversification by signing an agreement to purchase a massive site in Texas for up to six hundred million dollars. The plot, spanning over twelve hundred acres and previously owned by clean fuel developer HIF, will serve as the foundation for powerful infrastructure capable of delivering up to two gigawatts of power by the spring of twenty twenty-eight. The company's management is focusing on leasing space to third-party clients in the high-performance computing sector, perfectly aligning with the global trend of transforming classic mining farms into multi-purpose data centers for artificial intelligence needs.

In parallel, other major market players are also adjusting their strategies amid declining Bitcoin mining profitability. Bitdeer has begun constructing the first US factory for its proprietary SEALMINER mining machines, investing thirty-six million dollars in the project and creating dozens of jobs in Nevada. Meanwhile, Cipher Digital, which has completely pivoted from mining to developing infrastructure for AI and high-performance computing, is facing executive shifts: the company's CEO has started a planned sale of shares against the backdrop of securing massive contracts with giants like Amazon Web Services and Google.

Such vertical integration and the shift toward AI infrastructure are becoming a matter of survival for miners facing the tightening economic model of mining the first cryptocurrency. Analysts note that the hashrate price continues to face pressure, with Bitcoin often trading near or below production costs, forcing companies to seek new sources of stable revenue. Investments in proprietary chips, massive land assets with access to cheap energy, and long-term contracts with tech corporations allow miners not only to offset losses from crypto market volatility but also to secure strong positions in the rapidly growing cloud computing market for neural network training.

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