Meta CEO Mark Zuckerberg introduced Incognito Chat - a new option for private interaction with artificial intelligence that will appear in Meta AI and WhatsApp. The service’s peculiarity is that it does not leave any copies of the dialogs on the servers and uses end-to-end encryption. This means that no one can access the email - not even Meta itself. According to Zuckerberg, AI responses are generated in an isolated trusted environment that prevents the company from reading messages.

The novelty is markedly different from most competitive solutions, where conversation logs often lie on "many months" servers. For illustration: Google stores temporary Gemini sessions up to 72 hours, ChatGPT up to 30 days, and Claude at least a month. Meta believe that in order to fully use personal super intelligence, users need the ability to discuss sensitive topics without fear that their correspondence will become accessible to outsiders.

Incognito Chat is based on the Private Processing technology that Meta implemented in WhatsApp back in 2025. The feature will be available to users in the coming months.