The Polymarket prediction market platform, in collaboration with analytics provider Kaito AI, has announced the creation of a new category of contracts: “attention markets.” As part of the partnership, a tool will be launched that allows users to bet on the dynamics of public interest and sentiment on social media.

The service will be powered by Kaito AI algorithms that analyze data from major platforms such as X, TikTok, Instagram, and YouTube. The system evaluates two key parameters: the frequency of mentions of a topic (mindshare) and the emotional tone of discussions (sentiment). Based on these metrics, users will be able to, for example, enter into contracts on the topic: “Will Anthropic exceed OpenAI in mentions next month?”

The pilot launch of the first markets, mainly focused on artificial intelligence, is scheduled for early March. In test mode, two similar contracts launched back in November have already attracted significant interest: the trading volume in one of the pools exceeded $1.3 million.

To ensure stable liquidity for the new markets, Polymarket has brought in prop trading company Jump Trading. Under the agreement, Jump Trading will receive a stake in the platform in exchange for providing trading capacity and supporting operations in the US market, which should contribute to the stable operation of this innovative product.