The eToro trading platform plans to acquire the American broker TradeZero
8/11/2026, 02:57 PM • Евгения Слив

The eToro trading platform has officially announced plans to acquire the American online broker TradeZero. This deal will be an important step in the company's expansion into the United States market. In the second quarter, eToro's total revenue was one billion five hundred and ninety million dollars. The same indicator last year reached two billion dollars. Crypto assets accounted for one billion three hundred and forty million dollars in revenue. This figure was about thirty percent lower than last year's figures. The cost of revenue from digital assets has reached one billion three hundred and fifty million. The net profit from the cryptocurrency direction amounted to only nineteen million dollars. The total net profit of the platform has confidently reached fifty-three million dollars. Trading in traditional stocks and commodities brought the company one hundred forty-one million. eToro CFO Meron Shani shared important data about user behavior. More than sixty percent of the clients subsequently actively traded ordinary stocks. Nine out of ten such users also worked with cryptocurrencies on the platform.
The company continues to actively expand the digital assets segment of its product offering. The management strives to turn the platform into a full-fledged multi-asset financial instrument. In April of this year, eToro already announced plans to acquire the Zengo provider. This company specializes in creating non-custodial wallets for digital assets. In July, the total number of transactions with cryptocurrencies on the platform decreased significantly. The figure dropped to one million four hundred thousand active customer transactions. This value was seventy-three percent lower than last year's level. The total amount of funds invested by users has also decreased by fifty percent. The platform continues to adapt its product line to changing market conditions. A multi-active approach allows the company to retain customers within a single ecosystem. Users get access to a wide range of modern financial instruments.
In twelve months, the revenue of the TradeZero broker itself amounted to about eighty million dollars. The gross margin of this company has reached an impressive eighty-one percent. eToro management expects adjusted earnings per share to grow after the deal closes. A positive financial effect should appear in the first year of work. The official closing of this transaction is scheduled for the first half of this year. The shares of eToro itself are traded on the Nasdaq American stock exchange. On Tuesday, these securities declined by more than five percent. The fall in quotations began on Monday. Market participants continue to monitor the company's further business expansion steps. The deal with TradeZero reflects the general trend of consolidation among financial platforms.
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The material has been prepared solely for informational purposes and does not constitute financial advice or recommendation.
