Experts at the Grinex crypto industry have studied the gender composition of digital asset owners in Russia and found that 29% of them are now women. In some age categories, Russian women even outnumber men in crypto investment. The total audience size is estimated by the platform to be between 10 and 15 million.

The greatest female prevalence is in the 18-24 age group, where they are 3 percentage points higher. In the category 35-44 years, the advantage is 2 pp., and among Russians 45-54 years - 1 pp. The basis of female crypto audience are investors 25-34 years old - they account for 45% of all female users. Grinex associates this with active participation in entrepreneurship and business, where cryptocurrencies are used not only for investment but also for payments.

Analysts have also noticed the difference in the use of digital money. Young people under 24 years of age are more likely to pay cryptocurrency for foreign online services, AI platform subscriptions and educational courses. More adult audiences are more active in leveraging assets in business processes - for example, to purchase goods on marketplaces.