In Russia, young people are showing increasing interest in blue-collar jobs, while the popularity of some creative professions is declining. According to the Telegram channel "Baza," many young people are choosing practical fields—for example, plumbing or electrician—where income can reach 200,000–300,000 rubles per month. By comparison, copywriters often earn 60,000–70,000 rubles.

It has been noted that members of the younger generation are increasingly considering jobs involving physical labor. These include work in industrial plants, construction sites, agriculture, repair crews, or rotational projects. According to recruiting agencies, these types of positions will be among the most in-demand on job search websites in 2025. Over the past year and a half, demand for specialists in applied fields has increased by approximately 17%.

Educational centers offering continuing professional training are also recording a rise in interest in technical specialties. Among the most popular areas of study are plumbing, electrical installation, and welding. Demand remains particularly high for qualified welders: employers are willing to pay such specialists up to 300,000–400,000 rubles per month.

Experts note that career choice is influenced not only by income level but also by the nature of the work itself. Young people are attracted by clear work outcomes, fewer approvals, and more precise tasks. Furthermore, some members of this generation are gradually moving away from the idea of ​​"success" associated with developing a personal brand and media presence, emphasizing applied skills that remain valuable even during periods of economic instability.

Against this backdrop, incomes in some creative fields—for example, journalism, game design, and production—are declining. According to sources, salaries in these fields have declined by an average of 2–7% over the past three years.