Demetra, one of Russia's largest grain holdings, has officially announced plans for a large-scale business transformation and transformation into a full-fledged global player. Pavel Ilyichev, Chairman of the Board of Directors of Demetra Holding, publicly presented the new strategic concept for further development, internally dubbed "3M," during his speech at the All-Russian Grain Forum in Sochi. According to the top manager, the capabilities and geographic base of the BRICS member states should serve as a reliable foundation for such a significant international move.

The proposed "3M" concept stands for multi-origin, multi-product, and multi-destination, implying a radical expansion of all areas of the company's operations. As part of the multi-origin principle, the holding plans to diversify its sources of agricultural products by working with suppliers not only within Russia but also in the markets of Kazakhstan, Brazil, and Argentina. This will enable us to offer competitive offers for key products to end customers, regardless of local crop yields or the current macroeconomic situation in specific regions. The multi-product strategy aims to expand the company's product range: in addition to traditional grain crops, the company will actively engage in oilseeds and processed feed products. Finally, the third element—multidestination—envisions the active development and ownership of logistics infrastructure outside the Russian Federation, including its own fleet, deep-water terminals, and direct access to final consumer markets through joint processing with local players.

The need to transition to such a large-scale development model is dictated by the challenging economic conditions facing domestic agricultural exporters today. Russian agribusiness is facing a sharp decline in margins amid a strengthening national currency and a high key interest rate, significantly limiting the influx of new investment. To overcome these challenges and independently manage operational efficiency, Demetra's management has decided to radically modernize its procurement structure. The project is transitioning to modern digital solutions, key to which will be the introduction of an open price list and a single-window mechanism, guaranteeing transparent market pricing using a clear formula for all contractors and suppliers. As a reminder, Demetra Holding, which initially developed within VTB, is now a large, vertically integrated infrastructure holding company that has consolidated significant assets in export logistics, elevator capacity, and grain trading, including the well-known railway operator Rusagrotrans.