Apple is officially planning to launch a new leasing service called Apple Upgrade. According to reputable sources, the service will be available for most current iPhone, iMac, iPad and Apple Watch models at the end of this month. The financial sponsor and key partner of the program is the well-known fintech company Klarna Group. Initially, the service will be offered exclusively to users in the United States of America, while it will be possible to subscribe both through the brand's official retail stores and on its online platform.

The new program will operate under a flexible subscription model, giving customers significant freedom to choose and manage their devices. During the term of the agreement, users will have the opportunity to repay the full cost of the gadget ahead of schedule, exchange it for a newer model, or simply keep the equipment for themselves at the end of the leasing period. The duration of contracts varies depending on the category of equipment: for smartphones and smartwatches, it will be twenty-four months, while for personal computers, iMacs and iPad tablets, the lease period has been extended to thirty-six months.

To access this service, customers will need to go through a standard credit history verification procedure, which is common practice for similar financial products on the market. The introduction of this model allows Apple not only to stimulate regular updates of the device fleet among its loyal audience, but also to create an additional stable stream of recurring revenue. The partnership with Klarna Group provides a reliable technological infrastructure for payment processing and risk management, which makes the launch of the service as safe and convenient as possible for end users.