Binance Research has shown that Generation Z behaves like long-term investors

8/13/2026, 12:09 PMЕвгения Слив

A new study by Binance Research's analytical division completely destroys the widespread stereotype that Generation Z traders are reckless short-term speculators. On the contrary, the data shows that young users are more likely to accumulate assets than actively sell them. One of the main conclusions of the study is that twenty-two percent of the accounts of zoomers trading direct stocks made only purchases and never sold their assets. For comparison, this figure is nineteen percent among generation X, and only nine percent among baby boomers. On the bStocks platform, seventy-six percent of Generation Z accounts turned out to be net drives, which is the highest rate among all age groups and nine percent higher than that of millennials.

In direct stocks, seventy-seven percent of zoomers have consistently accumulated assets, compared with seventy-four percent for Generation X and sixty-eight percent for baby boomers. Even in the segment of perpetual contracts for traditional assets, sixty percent of Generation Z accounts were net drives, which again became the highest rate among all the cohorts studied. Younger investors also make noticeably fewer trading transactions than older generations of working age. On average, zoomers carry out only thirteen transactions in perpetual contracts, three transactions in bStocks and eight transactions with direct shares per month. For comparison, millennials conclude an average of seventeen transactions in perpetual contracts and ten transactions with stocks. The share of zoomers with very high trading activity also remains small and amounts to only fourteen percent in perpetual contracts.

Zoomers turn out to be much more careful with leverage than is commonly believed in the professional community. In the segment of perpetual contracts for traditional assets, eighty-eight percent of Generation Z accounts have not recorded any activity with margin or inverse exchange-traded funds. In bStocks, this figure is even higher, reaching almost ninety-nine percent of accounts. Margin and inverse instruments accounted for less than eight percent of the total Generation Z perpetual contracts, which is lower than both millennials and Generation X. Separately, the study records the rapid growth in popularity of conventional ETFs among young investors. Leveraged funds accounted for almost twenty-two percent of Generation Z's net equity inflows in July, while the share of individual stocks declined markedly. In terms of trading volume, the share of ETFs in the total volume of zoomer shares increased from fourteen percent in June to twenty-five percent in early August. In July, the total net investment of Generation Z in stocks fell by more than seventeen percent, but net inflows into leveraged ETFs decreased by only two percent. Generation Z turned out to be the only cohort whose base of ETF holders grew by almost three percent in July, while millennials' base decreased by four and a half percent.

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The material has been prepared solely for informational purposes and does not constitute financial advice or recommendation.

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