On September 10, 2026, Tag Markets announced the appointment of Craig Lund as CEO. In his new role, Lund will lead the company's executive team and its next phase of development, collaborating with the founders and existing shareholders. Lund has over 15 years of experience in financial services and regulated digital assets. He has previously held senior positions at companies such as Merrill Lynch, MidChains, BitOasis, and others. His expertise encompasses risk management, regulatory engagement, and product infrastructure.
Craig Lund has also been instrumental in the development of BitOasis, being part of the team that secured one of the first preliminary approvals for a digital exchange in Abu Dhabi. He helped establish a large OTC desk at MidChains, which achieved multi-billion dollar volumes in its first year of operation. Lund emphasizes that it is crucial for a broker to earn customer trust not only through advertising but also through direct moments of interaction: "A broker earns trust in the moments when the client feels it, not when it is advertised." His primary goal at Tag Markets is to enhance operational discipline, improve customer service, and ensure effective management.
As Tag Markets continues to expand into various markets, Lund aims to establish clear operational standards and enhance the customer experience. His key priorities include ensuring reliable trade execution, pricing control, and managing customer feedback. In light of the company's future development, his extensive experience at the intersection of regulated finance, operational scale, and technology will be a key asset.