Ferrari has completed its annual sales plan for its first Luce electric supercar ahead of schedule, achieving a target volume of almost 500 units in just two months after the official launch. Despite the initially mixed public reaction to the futuristic design developed by the LoveFrom creative team led by Joni Ive and Marc Newson, the market has shown strong and high demand. The starting price of the car starts from 550 thousand euros.

The key driver of such rapid sales was the Chinese market, where the culture of consumption of electric vehicles has already been formed due to the active expansion of local manufacturers such as Geely, Lynk & Co and Zeekr. At the same time, high interest in the Luce model was recorded in Silicon Valley, where representatives of the technology sector positively assessed this car. This geographical distribution of demand has made it possible to attract a new, technologically oriented audience, while maintaining its position in the premium segment.

In the long term, Ferrari's management expects to increase the annual sales volume of the Luce model to 600 units, which by 2030 will achieve a total of 2,500 vehicles and provide about 5% of the company's total annual sales. An auction will be held next month, where the first Luce production model will be put up. According to current expectations, its final price will exceed $ 1.1 million.

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The material has been prepared solely for informational purposes and does not constitute financial advice or recommendation.