The PlayStation era kicked off in late 2020. Nearly six full years have passed since launch. The new console will arrive sooner than many analysts expected. Sony's CEO explained why he has no concerns about sales. The current console is about to cross the 100 million mark, which would make it one of the best-selling systems of all time. Rising prices and user dissatisfaction could slow those numbers. The company's policy on digital versions remains controversial. Yet the corporation itself sees no problem in this.
Sony CEO Hiroki Totoki gave an extensive interview to the publication. Journalist Jason Douglas asked about the memory shortage. The console is already in 93 million homes. Totoki acknowledged a rather fortunate alignment of current circumstances. The company is in the second half of the system's lifecycle, so aggressive sales are not a priority right now. The manufacturer does not need to push devices aggressively today. The firm is focused on recurring revenue from existing customers.
The subscription service has gathered 125 million active users. Monetizing that audience is an extremely important task. Management is fully satisfied with the console's current position. Major exclusive titles lie ahead for players, including the new Marvel's Wolverine superhero project. The God of War Ragnarök Laufey expansion is also on the way. Developers are preparing a large-scale remake of the classic God of War trilogy. Part of the audience will continue migrating from older consoles, as PlayStation 4 owners are actively purchasing newer devices.
Analysts consider expensive consoles a loss-making proposition for corporations. High prices will cost companies billions of dollars in profit. Thousand-dollar consoles will drive away many ordinary buyers. Sony and Microsoft stand to lose more than $3 billion. An important question about the company's long-term strategy remains open. Sony may be too heavily focused on its current base, actively extracting profit from existing customers. Experts seriously doubt the effectiveness of this approach. The company needs to build a strategy for attracting new users well in advance. Restoring audience trust ahead of the next launch will be critical. The next generation of consoles will demand entirely new solutions. The gaming industry continues to evolve and change at a rapid pace.