On September 17, 2026, the Higgsfield team announced the launch of a public API, which became a standalone product with pay-per-generation. By September 24, it was revealed that the startup's annual revenue exceeded $1 billion, despite the service operating for only a year and a half. Higgsfield – is a browser-based platform for creating images, videos, and advertisements using AI, created in 2023 by founders Alex Mashrabov and Yerzat Dulat. The public launch of the service took place in March 2025. The platform does not train a single flagship model but combines dozens of third-party and proprietary models in one interface. Users have access to generators such as Seedance by ByteDance, Kling, and Wan by Alibaba, among others.
In August 2026, Higgsfield raised $400 million in a Series B round at a valuation of $5.4 billion. The round was led by DST Global, joined by Goldman Sachs Growth Equity and Intel Capital. The platform offers about 35 models for generating various types of content. Currently, there are over 32 million users, of which nearly 1 million – paying customers. The primary demand for the platform comes from marketers and advertising agencies who need the ability to quickly generate visual content. This year, the revenue structure consisted of 60% from subscriptions and 40% from pay-per-use.
Key tools of Higgsfield include Cinema Studio 4.0, Marketing Studio, Genjutsu, AI-agent Supercomputer, and 3D Jutsu. For example, generating an image through Nano Banana Pro costs 2 credits, while a five-second Kling 3.0 video in 720p resolution – about 7 credits. Among the main limitations of the platform – the length of clips in Marketing Studio, which is a maximum of 15 seconds per generation, and restrictions on editing the result in most formats; they may require regeneration. Additionally, users are responsible for the rights to the materials used. Higgsfield's capabilities are suitable not only for developers but also for advertising agencies, providing quick and efficient content generation for businesses. With the API launch, the platform opens access to all models, allowing integration into various services and applications.