House of Doge, the official commercial arm of the Dogecoin Foundation, has announced a strategic partnership with payment giant MoonPay and media company Brag House Holdings (NASDAQ: TBH) for mass adoption of Dogecoin as a means of payment. Thanks to integration with MoonPay infrastructure, the ability to accept DOGE will benefit more than 6,000 retailers, including online stores, mobile apps and offline points of sale.

A key element of the collaboration will be the launch of the new payment service ÐOGE Pay, which is scheduled for the third quarter of 2026. The platform will allow House of Doge partners to directly integrate Dogecoin into their payment systems without complex technical barriers. Developers promise a simplified connection process and a fixed transaction processing fee of 1%, which is significantly lower than traditional payment solutions.

The initiative marks the transition of Dogecoin from a Meim status to a full-fledged tool for day-to-day payments. The involvement of public company Brag House Holdings as a partner highlights the Dogecoin Foundation’s commitment to legitimize the asset in the eyes of traditional businesses and retailers.

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