Huuuge shares rose by 5.7% to $23.05 after the announcement of a $120 million buyback program – one of the largest capital return initiatives in the company's history on the public market.
The program involves the repurchase of up to 16,438,356 shares – approximately 36.7% of the total equity – at a fixed price of $7.30 per share. Shareholders can submit requests from today until October 2, 2026. The buyback announcement was accompanied by the release of financial results for the first half and second quarter of 2026 (September 16). Revenue for the second quarter was $50.94 million, with a net profit of $14.14 million, which is lower than the figures for the same period last year. Meanwhile, the direct-to-consumer (D2C) segment reached a record share of 42.5% of total revenue in the second quarter and expanded to approximately 45% in July – indicating a structural shift towards more profitable revenue sources.
Today, there was also a discussion session with the company's CFO, who provided additional insights on the quarter's results and the rationale behind the buyback. The overall market environment was favorable: leading U.S. indices traded in positive territory, and the Polish WIG maintained positive momentum in recent weeks. Huuuge operates in the mobile social casino segment alongside Playtika and Zynga. The scale of the buyback announcement sharply distinguishes it from typical activity in the sector. The immediately actionable buyback – effectively setting a high price floor under the shares – and the growth of a more profitable revenue structure gave investors reason to buy, pushing the stock prices to the upper end of the recent range with an intraday high of $23.20.
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