The BIPOLAR memecoin is set to hit the market on September 8 at 8:00 PM Moscow time via the Pump.fun platform, built on the Solana blockchain. Until that moment, the token remains unavailable for purchase or verification, even though videos about it are already circulating on TikTok. A trading account linked to the launch announced the exact start time, creating a classic manipulation setup: while potential buyers cannot verify the asset's legitimacy, its creators are already positioning themselves to gain a significant advantage. According to BeInCrypto, memecoin launches with pre-hype social media campaigns have long been fertile ground for scams on the Pump.fun platform.
Pump.fun allows anyone to create their own cryptocurrency in literally a minute — no company, product, or official paperwork required. Each token receives a long identifier code, which serves as the only reliable proof of a digital coin's authenticity. However, scammers can copy a name in seconds, and prior to launch, no verification is possible whatsoever. What's more, developers use tools like an open-source bundler, which allows a token to be created and up to 25 purchases to be executed simultaneously. This means the creator can, at the very moment trading goes live, buy up a large stake in the asset, gaining a massive advantage over ordinary users. On traditional U.S. stock markets, the regulator FINRA explicitly prohibits brokers from buying ahead of their clients — but on Pump.fun, no such rules exist.
Prices on the platform are set not by market demand but by a mathematical formula: each new purchase makes the next one more expensive, as if drawing in new participants. The first buyer pays less than everyone else. When TikTok videos attract a crowd of viewers, they arrive on the platform later and buy at a higher point on the price curve. A CoinGecko study covering 18.67 million coins from Pump.fun revealed stark statistics: nearly 70% of all tokens only traded on their first day, after which activity completely dried up. The platform collects a fee regardless — Pump.fun and its operator together take just over one cent from every dollar of transactions. According to investment firm Galaxy Research, it is primarily infrastructure owners and token creators who profit on these markets, not ordinary users who come in hoping to make a return.
***
This material is prepared for informational purposes only and does not constitute financial advice or a recommendation.