Microsoft has begun to revise its pricing policy in the European market, reducing the cost of a number of large custom-made products from €80 to €70. According to DanVMaul, the anticipated releases of Gears of War: E-Day, Fable, and Forza Horizon 6 were the first new price tag, while the new Call of Duty retained a price tag of €80 due to Activision’s continued pricing control.

The €10 cut looks modest, but given the transition to the 80-euro mark at the beginning of the generation, it is seen as a significant step. European players have long criticized the difference between €80 and $80 for games, deeming the regional mark-up unwarranted. The Internet believes that Xbox has finally taken into account the exchange rate between the dollar and the euro, and responded to many gamers' complaints.

It is not yet clear whether the new price will be a standard for future Microsoft releases or a point solution. The situation with Call of Duty points to an individual approach to each task. Players expect further changes to regional pricing policies, where some regions can make games cheaper and others more affordable.