Startup Perplexity increased revenue by 50% in a month, accelerating the shift from search services to AI agents, according to the Financial Times. In March, the company’s annual regular revenue exceeded $450 million, thanks to the launch of a new agent tool and the introduction of monthly pricing. The industry is actively experimenting with pricing models to cover the growing costs of operating such systems.

Perplexity has more than 100 million monthly active users (including tens of thousands of corporate customers) and earns from subscriptions - $20 to $200 per month. The company offers both search functions and AI agents that can perform tasks for users.

Among the investors Perplexity - Nvidia, SoftBank Vision Fund 2, venture funds NEA and IVP, as well as Jeff Bezos and former AI head Meta Jan Lekun.