Retail sales of physical game editions in the US in July amounted to only $85 million. This is the worst monthly result in the entire history of observations by the analytical firm Circana, which has been tracking statistics since 1995.

The bulk of the revenue from discs and cartridges came from Nintendo platforms, which accounted for 63% of spending on new physical copies. PlayStation’s share amounted to 32%, despite the fact that Sony plans to stop releasing boxed versions of new games for its consoles starting in January 2028.. Circana analyst Matt Piscatella previously reported that, over the entire period in the US, only 7 PlayStation games have sold more than 100,000 physical copies each. At the same time, during the week ending on July 11, only 2 games reached the threshold of 10,000 boxes sold.

Americans’ total spending on content, hardware, and accessories decreased by 10% year‑on‑year and amounted to $4.5 billion. Spending on content directly fell by 9% to $4.1 billion, mainly due to a decline in the mobile segment. The trend of declining interest in physical media reflects broader changes in the industry, where digital distribution and subscription models are gradually displacing traditional boxed editions.