Sportswear manufacturer Nike has officially announced the strengthening of its business base and the implementation of significant operational changes during the 2026 fiscal year. In his address to shareholders, President and CEO Elliot Hill noted that the company has transferred about eight thousand employees to specialized vertical sports teams. This transformation is part of a new operational model aimed at improving the overall efficiency of interaction between departments. At the same time, the organization continued the process of simplifying supply chains and optimizing technological divisions. During the reporting period, senior management was also updated and the overall management structure simplified, which allows management to be in closer contact with key business processes and respond promptly to market challenges.

According to the results of the full fiscal year 2026, the company's gross margin showed a slight increase, while earnings per share decreased moderately. Management attributes these financial indicators to large-scale investments aimed at repositioning the business and creating a more sustainable foundation for its future development. Elliott Hill openly acknowledged that the organization's current results have not yet reached their full potential, but assured investors of his intention to change this trend with the necessary urgency and a high degree of discipline. To achieve these goals, the company has implemented a set of measures aimed at strengthening fundamental indicators in the areas of corporate culture, product development, brand promotion and customer service quality, which contributes to the restoration of key competencies.

According to the management statement, the renewed strategic focus on sports and creating real value for athletes creates a positive dynamic around the company's brands and stimulates steady growth in the professional equipment segment. The organization actively accelerates innovation processes in the field of shoe design, clothing, and creating comprehensive sports experiences for customers. In the future, the company plans to work with increased discipline, improve its inventory planning and management systems. These steps are designed to build a stronger, more sustainable and profitable business in the long term, ensuring stable development in the highly competitive global sports industry market.