The official distributor of Toyota in Bolivia, Toyosa, has added Bitcoin to the list of payment methods for new cars. Now buyers can pay for vehicles not only in the national currency and US dollars but also using BTC and the stablecoin USDT. The technical infrastructure for Bitcoin transactions is provided by BitGo through BitGo Bank & Trust, while payment processing is handled by Panama's Towerbank. Thus, cryptocurrency has become another tool that can be used directly when purchasing cars from an official dealer. In 2025, Toyosa already added the option to pay for cars using USDT, so the transition to Bitcoin payments became the next step in expanding available digital payment methods.
The company's decision is related to changes in Bolivia's financial market, where in recent years there have been difficulties with the availability of cash dollars. At the same time, the use of digital assets for transactions has expanded in the country. The prerequisites for this appeared in the summer of 2024 when the Central Bank of Bolivia changed its approach to operations with virtual assets and allowed financial organizations to conduct corresponding transactions through electronic payment channels. However, Bitcoin and other digital assets have not been granted the status of official legal tender: the only legal means of payment in the country remains the boliviano. The new rules merely created the opportunity for certain operations with virtual assets through the financial infrastructure.
Toyosa has a network of 17 branches and seven service centers, as well as two pre-sale preparation centers and two dealership centers. In addition to Toyota, the group works with Lexus, Hino, Yamaha, and several other automotive brands. The practice of accepting Bitcoin for car sales is spreading to other markets as well: earlier, Japanese premium car dealer L’Operaio also launched BTC payments. Its clients were able to make such payments thanks to a partnership with the cryptocurrency exchange bitFlyer, with the maximum amount for a single transaction set at 100 million yen, or about $1 million.
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