In South Korea, there has been a 95.7% increase in online interest in stocks and cryptocurrencies compared to last year, placing the country first among 45 surveyed nations in a September retail investment study. Over the past 13 weeks, demand for investments has significantly increased, while in the last four weeks, it has remained 51% above last year's level.
According to data from Coin Insider, the analysis examined changes in search interest based on Google Trends data from 2025 and 2026 to assess how often people searched for ways to invest in assets. The economic situation in the country has also played a role, as the market capitalization of stocks reaches 147.2% of the gross domestic product (GDP), while savings account for 35.6% of GDP. This has created significant financial potential for households, which may contribute to investments in financial assets. Considering the response of investors to dynamic market situations in the country, the Bank of Korea pointed out the risks that may arise from increased trading operations with products related to leading Korean chipmakers– Samsung Electronics and SK Hynix.
Neighboring countries have also shown positive dynamics: in Singapore, interest in stocks and cryptocurrencies has increased by 66%, while in Spain– it has grown by 61%. Argentina and Bangladesh completed the top five with increases of about 50% and 49%. However, in the USA and Canada, interest increased by 30%, which falls short of the leading countries' figures. The retail investor audience still exists, and access to trading platforms has become easier thanks to mobile applications, which, as noted by a financial analyst from Coin Insider, "investing has never been easier than today."
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