World, backed by Sam Altman, has implemented biometric verification badges for users of the corporate version of Zoom to combat fakes and fraud involving deepfakes. Now corporate Zoom clients will be able to see "proof of humanity" badges confirming that people in video calls are real.
On Sunday, the World project announced that World ID for Zoom is available in the Zoom Marketplace. The system compares an image obtained using the Orb iris-scanning device, a live selfie, and the participant's video stream before displaying the "human" badge to other meeting participants.
World first announced the integration with Zoom in April during limited beta testing with VanEck Funds. Now the feature is available to corporate Zoom clients worldwide. World also named Bain Capital, Pantera Capital, and other financial companies as the first design partners for its broader identity verification technology.
The implementation followed incidents of AI-based fakes. In 2024, an employee of the engineering company Arup transferred about $25 million after fraudsters impersonated executives in a video conference. In February, suspected hackers linked to North Korea used fake video streams in sham Zoom meetings to trick crypto and fintech companies into installing malware.
"World ID for Zoom is designed to protect sensitive, critical conversations – it proves that a real and unique person is present," said a statement from World, quoted by Fortune.
This material is prepared solely for informational purposes and does not constitute financial advice or a recommendation.
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