Burberry Returns to Profit: Revenue Grows by 6% to £1.1 Billion

The British luxury goods manufacturer Burberry reported a pre-tax profit of £19 million for the 26 weeks ending September 26, 2026. The previous year, the company had a loss of £48 million. Revenue increased by 6% to £1.098 billion, according to the report published on November 12. CEO Joshua Schulman attributed the improved results to the implementation of the Burberry Forward strategy.

Burberry's revenue rose to £1.1 billion

Operating profit was £54 million compared to a loss of £18 million the previous year, while adjusted operating profit increased from £19 million to £62 million. Comparable retail sales grew by 4%. Wholesale revenue increased by 17%, and online sales grew at double-digit rates.

In the Americas, comparable retail sales for the half-year rose by 12%, in Greater China by 7%. In Europe, the Middle East, India, and Africa, the figure decreased by 2%. Management notes that the weakening of international tourism limits purchases by visitors, while local customers continue to visit stores.

Return to traditional products supported sales

The Burberry Forward strategy involves strengthening positions in outerwear and accessories associated with the history of the British brand. The company noted double-digit growth in outerwear sales and improved results in the leather goods category. Among the popular models are lightweight jackets, trench coats, and Cotswold series bags.

Schulman also emphasized the importance of a wide price range: Burberry offers socks from £85, scarves from £195, and leather coats over £9,000. According to him, some customers are tired of excessively high prices in the luxury segment. The company expects further revenue and profitability growth in the fiscal year ending in spring 2027 but warns of external environment uncertainties.