OpenAI Allows Companies to Create Business Profiles in ChatGPT

OpenAI introduced Businesses in ChatGPT – a tool that allows companies to verify business profiles and update their information directly in ChatGPT. The new system is available through the Business Hub, where after verification, owners can specify their website, contacts, business hours, and other reference information. Online stores can also add product catalogs with current prices and availability information. The announcement was made on November 10, 2026, and the feature is currently in beta.

The Business Hub provides companies with aggregated statistics: how often they are mentioned in ChatGPT, how many site visits are made, and in which topics the business appears. According to OpenAI, information is available only with a sufficient number of interactions, and user dialogue texts are not shared with companies. Based on these metrics, organizations can adjust their information, but profile verification does not guarantee a higher placement in ChatGPT recommendations.

Additionally, OpenAI launched Business Agents – AI consultants that answer questions about products and services using information provided by the company. If an organization appears in a ChatGPT response, the user can open its profile and, if an agent is available, start a separate dialogue. These conversations are marked separately from independent ChatGPT responses, and businesses can review and configure the agent before publication.

Eligible companies in regions where ChatGPT is available can claim rights to a profile, with subsequent verification of authority and representative identity. However, Business Agents are currently only available to qualifying online stores and services in the US with their own website. OpenAI intends to expand the geography and list of business categories, but the timeline for the next launch phase has not been specified.