Strive acquired 469 bitcoins for approximately $36.6 million, bringing its reserves to 25,000 BTC. According to a filing with the SEC on Monday, the company purchased the bitcoins between September 8 and 11 at an average price of $77,954 per coin, including fees and expenses. At the time of publication, Bitcoin was trading around $78,823 according to CoinGecko.
Strive's CEO Matt Cole stated that the purchase was fully financed through sales of SATA – perpetual preferred shares of the company, the nominal value of which has now exceeded $1 billion. According to the documentation, the number of issued SATA shares during the same period increased by 402,541 – to approximately 10.4 million. As of September 11, Strive also held $204.2 million in cash and cash equivalents and 505,000 preferred STRC shares from Strategy valued at about $49.8 million.
Strive became the fifth largest public corporate holder of Bitcoin at the end of August when its purchase of 1,800 BTC allowed it to surpass the cryptocurrency exchange Bullish. The company was co-founded in 2022 by Vivek Ramaswamy, who is now a Republican gubernatorial candidate in Ohio. Strive became a public Bitcoin treasury company in September 2025 after merging with Asset Entities.
Strive's shares on Nasdaq rose more than 7% on Monday to approximately $29, more than doubling over the past month. The company's market capitalization reached about $2.5 billion compared to $1.9 billion for Japan's Metaplanet, although the latter holds significantly more bitcoins. The rise in shares also pushed them above the exercise price of $27 for warrants expiring in mid-October: if holders exercise them, the company could receive over $700 million in new capital. Earlier this month, Cole mentioned that becoming the second largest public holder of bitcoins by the end of the year "is not out of the question," but it is not his base case scenario.
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